Fujifilm Camera Instax mini 12 purple

Instax mini 12

The new super-entertaining INSTAX mini 12 instant camera is so packed with easy-to-use modes and functions and convenient controls that the whole thing is straight up bursting with fun, creativity and colour.

Built-in selfie mirror and zoom mode

Selfie shots. This is exactly what the INSTAX mini 12 was designed for. Boasting a perfectly placed mirror, zoom mode, automatic flash control and joyful mini prints, the INSTAX mini 12 is much more than just pretty. It's a true special agent for capturing moments and self-portraits.

Ready to go

Relax. No rush. The mini 12 automatically sets the exposure and controls the flash, so all you have to do is point and press the shutter. No need to fiddle with settings or remember to turn on the flash again and again, just joyfully press the shutter, whether you're competing for photographic gold, silver or just shooting for fun.

Turn it and go

The INSTAX mini 12 is designed to keep up with what's going on around you, wherever your adventures take you. That's why this camera features super simple controls, so all your friends can be part of the fun. Rotate the lens to turn it on. Turn to enter zoom mode. Rotate to turn off. That's the end of the lesson.

Centre the view

Introducing parallax correction. That what? It's such a sophisticated way of saying you get exactly what you see. When you switch to zoom mode, the adjustable viewfinder neatly aligns with the lens, so you'll get what you see in the picture. We're talking millimetre precision here, but when you get that close, there really is no room for error anymore.

A style that catches the eye

The INSTAX mini 12's iconic, sort of puffed-up styling makes it even more entertaining and pleasing to the eye. And with five colours to choose from Pastel Blue, Mint Green, Blossom Pink, Lilac Purple and Clay White, our colour meter is almost exploding.

For a high-five!

Five seconds. That's fast. Our experts at Fujifilm probably wouldn't have managed to fill and tie a water balloon in that time, but they managed to achieve a five-second print time. And all without compromising on image quality. And that is a real feat. An A-plus!

Credit card-sized joy

Your look, your style, your eye for a brilliant shot. And it's all captured on our top quality film, created by Fujifilm experts who have come a long way to ensure you always get prints that will last for centuries, whether you keep them or gift them to someone else.